Timeline

Our history goes back to before Twitter and Facebook, around the same time as Google and Paypal. Andy Slack our founder and CEO started his first website in 1999, which later evolved into MoreNiche. MoreNiche was the first startup in our ecosystem, the huge success of this business allowed the team to build many more successful ventures.

In 2019 we started exploring why we are all here, beyond making money. We discovered our real purpose and since then we completely transformed the way we work. 

It’s been a rollercoaster of a ride and in true evolve or die fashion we have done it all. Below you will find some key highlights along the journey, starting with the most recent and going back in time. We hope you enjoy learning about our history. If you wish to learn more, get in touch we enjoy talking about our journey and answering any questions you may have. 

August 28, 2020

Freelancer marketplace Creadoor joins the Ventures.mn ecosystem

We welcome Creadoor as the latest startup to join the Ventures ecosystem. Creadoor is an online marketplace that connects small businesses and individuals with local freelance photographers and video experts to help them create quality content for social feeds and other online promotions.

August 28, 2020

April 15, 2020

Welcome sprints and swarms.

Coronavirus forces us to go fully remote and find better ways of working! Welcome sprints and swarms.

April 15, 2020

March 1, 2020

Ventures by MoreNiche

We surface our purpose and as a result launch Ventures, pivot from an ecommerce business to a startup ecosystem

March 1, 2020

December 31, 2019

Demerger with Wolfson Berg

We de-merge with our partners Wolfson Berg and regain 100% ownership of MoreNiche and a portfolio of ecommerce brands

December 31, 2019

September 5, 2019

Team of Teams (ToT)

We change our company structure from the traditional ‘command and control’ with departments to a cross functional ‘Team of Teams’ model.

September 5, 2019

July 18, 2019

Scaling Up

Richard Owen and Margaret Kennedy join the team to help us scale up. Richard to focus on commercial strategy and Margaret on culture.

July 18, 2019

January 1, 2019

Andy Slack Rejoins as CEO

After more than a year of stagnation, Andy Slack takes back over the hot seat and sets to work on the next evolution of MoreNiche.

January 1, 2019

June 15, 2018

MoreNiche comes off the track

Innovation stalls, sales decline, team members leave on mass and innovation stops. MoreNiche hits tough times.

June 15, 2018

April 1, 2017

Andy steps down as CEO

With the merger complete, Andy steps away to focus on other business ventures in Palma De Mallorca.

April 1, 2017

February 1, 2017

MoreNiche Ban Voucher Codes

MoreNiche are the first network ever to outright ban voucher code affiliates. Pushing more value up the chain to content affiliates.

February 1, 2017