Timeline

Our history goes back to before Twitter and Facebook, around the same time as Google and Paypal. Andy Slack our founder and CEO started his first website in 1999, which later evolved into MoreNiche. MoreNiche was the first startup in our ecosystem, the huge success of this business allowed the team to build many more successful ventures.

In 2019 we started exploring why we are all here, beyond making money. We discovered our real purpose and since then we completely transformed the way we work. 

It’s been a rollercoaster of a ride and in true evolve or die fashion we have done it all. Below you will find some key highlights along the journey, starting with the most recent and going back in time. We hope you enjoy learning about our history. If you wish to learn more, get in touch we enjoy talking about our journey and answering any questions you may have. 

September 1, 2016

Wolfson Berg Joint Venture

After 6 years as clients MoreNiche and Wolfson Berg become 50/50 profit sharing partners. Combining resources.

September 1, 2016

June 28, 2016

Influencer marketing here we come!

Influencer marketing is just in it’s infancy, we start working with our brands to expose them to new influencers and brand ambassadors.

June 28, 2016

March 7, 2015

Chargeback Protection

MoreNiche are the first network to introduce both chargeback protection and switch+ promise. Protecting affiliates income and ensuring they get paid.

March 7, 2015

August 19, 2014

100% Performance Marketing

We removed all monthly fee’s and pay per hour moving to a 100% performance based business model, fully aligning our goals with our clients

August 19, 2014

April 3, 2014

New Home!

We moved into Digital House, located in Nottingham (UK). With open plan seating for around 25 people, BAR, 3 meeting rooms and a pool table.

April 3, 2014

July 1, 2013

First sports nutrition brand

MoreNiche launch the first sports nutrition brand, ahead of any other health affiliate network.

July 1, 2013

September 1, 2012

MoreNiche Turns 10

10 years in and we are just getting started!

September 1, 2012

September 15, 2011

Transparent affiliate marketing

First affiliate network to work with the Office of Fair Trading  (UK Government) to promote “transparent affiliate marketing”.  

September 15, 2011

May 28, 2010

Capsiplex Hits UK Press

Wolfson Berg joins, generating over 50,000 Capsiplex sales in a single week with affiliates help.

May 28, 2010

October 19, 2009

First Affiliate Gathering

12 of our top performing partners join us for training and socialising, hosted in Nottingham (UK).

October 19, 2009