Timeline

Our history goes back to before Twitter and Facebook, around the same time as Google and Paypal. Andy Slack our founder and CEO started his first website in 1999, which later evolved into MoreNiche. MoreNiche was the first startup in our ecosystem, the huge success of this business allowed the team to build many more successful ventures.

In 2019 we started exploring why we are all here, beyond making money. We discovered our real purpose and since then we completely transformed the way we work. 

It’s been a rollercoaster of a ride and in true evolve or die fashion we have done it all. Below you will find some key highlights along the journey, starting with the most recent and going back in time. We hope you enjoy learning about our history. If you wish to learn more, get in touch we enjoy talking about our journey and answering any questions you may have. 

January 11, 2008

Zotrim Joins

Zotrim joins MoreNiche as our first ‘external’ client, a brand we later go on to acquire and is still a top seller today.

January 11, 2008

November 8, 2007

Guaranteed Payments

We announce that MoreNiche will guarantee affiliate payments, even if we don’t get paid ourselves. The first network worldwide to do this.

November 8, 2007

October 1, 2006

$12m Portfolio Sold

We sold a portfolio of brands turning over $12m in revenue in a deal which secured MoreNiche’s future. Most of which are still strong sellers …

October 1, 2006

January 17, 2003

First Ecommerce Brand

We launch our first ecommerce brand in January 2003 and have launched almost 100 brands since.

January 17, 2003

September 1, 2002

MoreNiche Goes Live!

MoreNiche (formally Mens-Niche) goes live and our first affiliates join.

September 1, 2002

January 1, 1999

Party like it’s 1999

MoreNiche started in 1999 when Andy Slack discovered affiliate marketing as a way to make money online.

January 1, 1999