We announce that MoreNiche will guarantee affiliate payments, even if we don’t get paid ourselves. The first network worldwide to do this.
We sold a portfolio of brands turning over $12m in revenue in a deal which secured MoreNiche’s future. Most of which are still strong sellers today.
We launch our first ecommerce brand in January 2003 and have launched almost 100 brands since.
MoreNiche (formally Mens-Niche) goes live and our first affiliates join.