Teams are simply a collection of members who have a common goal or purpose. We consider MoreNiche to be a Team of Teams. This means, as a collective we have a common purpose, values and a shared way of working. In addition, we also have many small, agile, cross functional teams (startups), each of these have their own purpose, goals and objectives.  

When each team is performing well and achieving their purpose, so will the entire ecosystem. 

Table of Contents

What are ToT teams?

Teams can organically start and end with the evolving needs of the business or as new startups enter and leave. When opportunities or challenges present themselves, a team can spring into action to take advantage of the opportunities or to solve a specific challenge.  

Every team has a very clear purpose and success metrics we can track along the way. For example, here is the purpose for our happiness team:

Maintaining and improving our culture by encouraging personal development and wellness.

Here is their key success metric:

Net Promoter Score > 8


Optimal team size

The power of our ToT structure facilitates lots of small, agile teams. Just like large software systems, if the team size becomes too large, it will be split into smaller teams.

  • Researchers find too many players can spoil the team. The elusive 4.6 proves to be the right number. Fortune
  • The Science Behind Why Small Teams Work More Productively: Jeff Bezos’ 2 Pizza Rule

Our teams are NO bigger than seven people, why?

  • Smaller teams typically perform better than larger teams when delivering the same work over the same period of time.
  • Having a smaller team forces innovation and automation (over hiring to fill a gap or solve a problem).
  • It ensures teams to remain lean, hungry and team-shaped.
  • A maximum of seven people ensures each role has been well though-out and everyone has clear responsibilities, leading to less ‘miss-hires’.
  • It rewards experience (working smarter not harder).
  • A smaller team leads to more outsourcing, allowing the team to focusing on the bigger picture/strategy work.
  • Encourages generalists in a world of specialists. 

If a project gets too big to honour this rule, we will seek to split the responsibilities into multiple smaller teams or ‘spin out’ the project.

Team charters

Coming soon… full details and examples of how our team charters work.

How teams agree and measure success

As with everything at MoreNiche We Evolve or Die and our teams are no different. 

When a team enters our ecosystem they collaborate to agree a team charter which includes the teams purpose and success metrics among other things. This is then continually reviewed and adjusted as the team evolves. 

Each member of the team has a responsibility to ensure the team is following the brief and achieving the objectives set out. 

The team are fully responsible for their team charter and adjusting their metrics.

What is expected from each team member

MoreNiche expect each team to be high performing, setting themselves up for success. To achieve this, we ask every team member to agree to: 

  1. Be open and honest, build trust and respect every member of the team

  2. Encourage healthy conflict / positive candor to get the best possible outcome from discussions

  3. Be fully committed and engaged in the team

  4. Facilitate peer-accountability and hold each other accountable

  5. Focus on results and delivering the success metrics 

Sharing learnings

With so many teams all innovating, experimenting and evolving, it’s really important that this knowledge is shared, meaning all the startups in our ecosystem can improve and learn from one another. We facilitate this via Tribes.

Insourcing before outsourcing

Our opportunity ecosystem allows startups and team members to leverage spare capacity available inside the ecosystem before outsourcing work.

Before looking to outsource something, we ask that you first attempt to insource. This is where you put the job specification out on slack internally to see if someone has the time to pick it up. For example: 

I needed a design but we did not have a designer on our team, we put together the specification and shared here. Thanks all.

Insourcing allows team members to jump in and support one another and fill gaps.

If there is no resource available  or the timeframes are not acceptable, you already have the specification created and can use this to speed up your outsourcing requests.

The role of a team lead

Each team has a team lead who is often the founder or creator of the idea/opportunity. The team lead is ultimately responsible for the success of the startup,  ensuring the team achieve their agreed purpose and mission cards. Team leaders will:

  • Collaboratively agree team purpose,  team charter, team milestones.

  • Hold team members accountable to their individual team commitments

  • Lead the teams collaborative discussions and take the hard decisions where needed.

  • Facilitating meetings and/or training required.

  • Manage the individuals and roles within the team, including internal recruitment to fill gaps.

  • Accountability for the success of the team.