Conversion Rate Optimisation Expert - Flexible working hours, profit sharing, *locationless (Europe), envy-inducing benefits in driven and ambitious setting

Immediate Start 

Uninspiring, 9 to 5, just-another-cog-in-the-machine, conventional corporate culture so not your thing? 

You’re our kinda person.

Who are MoreNiche?

Ventures by MoreNiche is an established opportunity ecosystem operating across Ecommerce, Technology and Education. Headquartered in Nottingham, but with a global presence, we’ve been around since 1999 and count a number of leading brands as clients. We’ve got ambitious plans for 2020 and beyond and we’re going through a super-exciting period of growth right now, which means we need more hands on deck.

We’re looking for a passionate, creative and motivated team members to join our team and help us as we enter the next phase of our evolution. With a portfolio of businesses to develop and manage, there’s busy times ahead! 

Are you up for a challenge? Want to join us on this next, exciting leg of our journey? Keep reading…

Muscle Club

Muscle Club is a portfolio of ecommerce brands in the health and wellness sector. Selling health supplements directly to consumers globally.

This evergreen market continues to grow (~8.2% per year) and is worth hundreds of billions annual. Needless to say we want a bigger slice of that.

Learn more about Muscle Club here

The portfolio currently includes Testogen, BlackWolf and the Muscle Club brand.

What will you be doing?

As the CRO expert in the Muscle Club team you’ll develop and oversee the conversion strategy for Muscle Club brands. 

This business focuses on traffic and conversion – driving traffic through partnerships, SEO and paid advertising. Traffic is vanity, conversions are sanity, so as you know, ensuring the maximum number of visitors purchase via awesome CRO, copy and design is super important. 

You’ll be working collaboratively with the whole MoreNiche team (find out more about them here), actively participating in the CRO tribe and running all things CRO for Muscle Club.

This is a ‘roll your sleeves up and get your hands dirty’ type of role. 

If you’re looking to just tell others what to do, this is NOT the role or company for you. 

The Muscle Club team has full decision-making authority over the direction of the Muscle Club brands and you’ll have the support of our centralised consultants for copy, design, and development strategy to help you do your thing. You’ll take ownership of insourcing (where resources allow) or outsourcing tasks where needed.  

You’ll need to fully understand our traffic funnels and be able to build landing pages and sales funnels to compliment different traffic types. 

We are team shaped – supporting the team and the wider group is a crucial part of our culture. 

Just another day in the office

Your typical day will be:

  • Collaborating with our internal team and external partners to improve conversion rates across the brand portfolio
  • Building split tests and traffic funnels 
  • Working with the team to plan the CRO roadmap
  • Removing blockers and simplifying workflows – keeping it simple is one of our core values
  • Experimenting fast and rewriting the rules to deliver results 
  • Documenting and sharing results and cross pollinating ideas and results with other teams

This role might be the one for you if:

  • You live and breathe CRO and data analysis  
  • You’re results-driven and you have a self-driving and self-motivating personality
  • You love a challenge, you’re not afraid to fail and you have an unbiased view of outcomes
  • You can think outside the box and you have creativity by the bucket load 
  • You’ve worked with global, direct-to-consumer products previously 
  • You have experience performing CRO on brands which generate millions in revenue per year
  • You’ve had exposure to WordPress and know basic HTML/CSS/JS
  • Your organisational, time management and juggling skills are on point – you’ll be managing multiple projects on a daily basis 
  • You have excellent communication skills and the ability to motivate, inspire and influence those around you 
  • You can work both independently and collaboratively within teams to achieve shared goals\
  • You’re eager to learn new things and stay on top of current marketing trends
  • You are radically inclusive and can work well with all types of people
  • You have the ability to constantly evolve, improve, adapt and innovate

It’d also be cool (but not absolutely necessary) if...

  • You’ve worked in the supplement / health space previously
  • You enjoy working in an agile, sprinting fashion and have had experience working in this way previously  
  • You attend conferences, training and local meetups related to conversion optimisation

Life at MoreNiche - here’s what you can expect:

We’re an ambitious, driven, and diverse bunch. We work hard and we love what we do. Our work is challenging, fulfilling, fun, and a very important part of our lives. If this sounds like you, we can offer you an exciting role in a friendly, innovative and dynamic business.

We’ll provide you with a flexible, supportive, non-hierarchical working environment where your contribution is encouraged and your voice will be heard. Where you can work your way, and be yourself. We’ll invest in your development, encourage your ideas and reward your efforts. It goes without saying here at MoreNiche that we work together, as one big team.

Here’s what you’ll get for showing up to work (and working hard, obvs):

  • Competitive salary and profit share arrangement
  • Flexible working hours
    25 days holiday (plus all bank holidays)
  • Excellent training and ongoing personal development


  • Collaboration spaces in Nottingham, Palma and Riga
  • Private healthcare insurance, bike to work scheme and contributions towards your personal gym membership (we’re all about being healthy and happy)
  • Quarterly social events (nights out, team activities and more)
  • Business library and audiobook subscriptions (bookworms unite!)
  • Loyalty rewards for long service (happy anniversary!)
  • And a whole bunch more – we could go on but surely you’re already sold?

Opportunities without limitations

Our purpose is to create limitless opportunities. Want to become a millionaire? Sure thing! Want to develop your skills in a different direction? Done.

Whatever your ambitions, we have your back. If you are highly motivated and self driving, we will support you all the way.

Even better… Can you help create opportunities for other MoreNichers? If you can, you’ll be welcomed with open arms.


First, make sure you agree with our core values. These are super important to us. If our values excite and inspire you and you reckon this is the place for you, get your skates on and apply now before someone else beats you to it.

Here’s how to apply:

  1. Email your CV to “” with the subject: “Conversion Rate Expert”
  2. Complete the 5 minute predictive index assessment here (don’t skip this step, we won’t consider your application without it)
  3. Sit back, chill out, and wait for us to get in touch.

And this is what’ll happen next:

You can expect to hear from us within two working days to let you know whether or not you’ve been invited to interview. And if you’ve read this far, you’ll know by now that we’re not your average company, so you won’t expect an average interview process. It’s totally unique, but thoroughly enjoyable – promise! 


Remote working? Sure, why not?!

We have collaboration spaces in Nottingham, Palma and Riga. We’d love for you to spend time working there, but you don’t have to. We’ve got a growing bunch of remote workers based all over the world, so we’ll consider applications from anywhere. All we ask is:

  • Should you be invited, you will attend an interview either remotely or at one of our collaboration spaces, in Nottingham, Palma or Riga
  • If you bag the job, you spend your first two working weeks at one of our shared working spaces (we’ll pay your travel and accommodation expenses) so we can get you properly onboarded and making friends with your fellow MoreNichers
  • You attend our quarterly “all-hands on deck” weeks -the location for these changes from quarter to quarter

What are “all hands” weeks? These are week-long events where MoreNichers near and far descend on a location and spend a week collaborating, socialising and having a good laugh. It’s pretty awesome.

We can achieve so much more in a much smaller time frame when we’re all together. And it’s super important for connecting with and building strong relationships with your teammates Especially for our remote workers – it’s kinda difficult to know someone through a screen, don’t you think? Meeting your teammates face to face on the reg is the best way to really get to know them.

MoreNichers agree that all-hands weeks make us work better together! (plus, face-to-face banter is way better)

This is all really important to us, so it’s kinduv non-negotiable.


Recruitment agencies – sorry, but nope.