Daniel Lawman

I’m Danny, I work in the SEO team here at MoreNiche, and as most people here have already realized a total utter geek. I love the things that most normal people despise – math, spreadsheets, you name it. In the SEO team, I get to do what I love daily and work with an amazing team to grow the organic traffic on several of the brands on the MoreNiche network.

When it comes to winding down I’m an avid gamer and play a wide variety of online and offline games across PC, Playstation, and Xbox platforms. I also love home automation and treat my home like a playground. If there’s a new gizmo that’s just been released I normally can’t wait to get my hands on it.

Question & Answer

Why did you want to work at MoreNiche?

I came to MoreNiche looking for a fresh start and a new challenge. With no previous SEO work having ever been completed here at MoreNiche it was the perfect place to go back to the basics and enjoy optimising large websites from scratch. Almost three years later and MoreNiche is still delivering the challenge that I signed up for on day one.

What are your top 3 (e)sports / wellness activities?

Reading and listening to audiobooks – I spend the majority of my day at a screen so being able to get away from that feels amazing. It’s a great way to wind down in the evening, or as I spend a couple of hours travelling listening to audiobooks is a fun way to pass the time. Walking the dog – Having a dog forces me to get out of the house more often and be active. I especially love walking in the Peak District and I have several spots that I love to visit like Surprise View and Stanage Edge. Gaming – I love the competitive side of gaming and the fact that I can dive in whenever I want. I used to play a lot more, especially in the days of Black Ops 4 where I was playing in some gaming leagues.

How old do you feel?

25 – I’m pretty sure I just stopped growing up when I hit 25 and I’ve remained a big kid ever since.

What's the craziest thing you have ever done?

Hidden up a tree from a hippo. Yeah, you read that right. I was on a conservation trip in Africa just before I went to university. Mummy hippo wasn’t very happy about us getting a little close to her baby and was heading straight for us like a torpedo just under the water. The ranger we were with just told us to run and hide up a tree.

What is your most used emoji?

🙂 Just a plain old smiley face! I always worry that it’s hard to tell what someone is actually thinking in text messages or on Slack, so I’m always sure to spam away smiley faces to make it clear I’m actually in a pretty good mood.

If you could choose a superpower, what would it be?

Speed, as my favourite superhero has always been the Flash. The thought of being able to tidy the house and get all the boring stuff done in less than a minute is amazing. Also, I love traveling so what better way could there be to see the world than with super speed.