Our success relies on keeping what we do simple. We take a straightforward, common-sense, no bullshit approach to everything we do. Complexity creates confusion, destroys productivity, wastes time and drains the joy out of what we do. We don’t overcomplicate and we don’t create needless obstacles for ourselves. We explore new possibilities and we try different things. We’re not afraid to experiment and we’re not afraid to fail. If it works, we keep doing it. If it doesn’t, we move on. Because business should be that simple.